I’m Running on Accountability, and That Starts With My Campaign

Why I’m Signing the Pledge of Fair Campaign Practices

Berkeley deserves campaigns that reflect the kind of city we are trying to build.

That means being honest with voters, treating people with respect, and refusing to win by harming others. It means telling the truth, even when it’s inconvenient, and being clear about what we can and cannot do in office.

That’s why I am committing to the Pledge of Fair Campaign Practices.

This pledge is simple, but it matters. It asks candidates to run campaigns grounded in honesty, fairness, responsibility, and respect. It means avoiding misinformation, refusing personal attacks, and making sure voters receive clear, relevant information so they can make informed decisions.

In a time when trust in institutions is fragile, how we run matters just as much as what we run on.

How We Campaign Is Part of What We Stand For

This commitment is not separate from our platform. It is part of it.

Our campaign is built on the belief that Southside residents deserve to be treated with dignity, not as collateral in someone else’s decisions.
That same principle applies to how we treat each other in this campaign and how we engage with the public.

• We do not run whisper campaigns.

• We do not spread misinformation.

• We do not attack people to win arguments.

• We focus on issues, on policy, and on the real conditions people are living with every day in Southside, housing instability, lack of public space, and the uneven impacts of growth.

Disagreement is part of democracy. Disrespect does not have to be.

Accountability Starts Here

Our campaign has clear standards for conduct, and they apply to everyone involved, including me.

We expect:

• Respect for personal boundaries and consent

• Zero tolerance for harassment or intimidation

• Responsible handling of information and community trust

• Clear reporting and accountability when concerns arise

Participation in this campaign means agreeing to those standards.

Accountability is not a slogan. It is a practice. It means listening, correcting when needed, and making sure harm is not ignored or minimized.

If we are asking City Hall to be more transparent and accountable, we have to hold ourselves to that same standard first.

Politics Should Not Require Harm

Winning an election matters. But it cannot come at the cost of people’s dignity or safety.

Too often, campaigns excuse harmful behavior as “just politics.” I do not accept that.

• We can run a serious campaign.

• We can have real disagreements.

• We can advocate strongly for our communities.

And we can do all of that without crossing lines that damage trust, relationships, and the broader civic environment.

A Campaign That Reflects the Community We Want

Southside is not just a place on a map. It is a community shaped by care, struggle, and shared public life.

This campaign is about protecting that.

And that includes building a campaign culture that reflects the kind of Berkeley we are fighting for:

• safe

• respectful

• transparent

• accountable

Signing this pledge is one step. Living it out is the real work.

That is the standard I am committing to as a candidate, and the standard I expect from this campaign every day.